Media Ready, Media Savvy: The Media Workbook for Authors

The Media Ready, Media Savvy workbook walks authors and aspiring authors through the steps to develop powerful, concise messages about their books and their own lives. Developed from a workshop for authors, seasoned media professional, Alison Hill guides participants through the difficult work of extracting the nuggets of interesting and media-worthy aspects of their lives to construct various levels of messaging to use with the media. The book discusses author platforms, media pitches, targeting the media and making contact. The 8x10 glossy paperback workbook includes text and lined pages for writing responses to the exercises. If you stumble when you're asked "What's your book about?" or "Tell us about yourself", then this workbook is for you.