The Sport of Selling: Highlight Reel

Sports can help you sell. It's that simple. And author Jeffrey Plucker makes it even simpler in this easy-to-read book that is filled with facts, statistics, quotes and information from the world of sports along with business ideas and hints that use knowledge gained in the sports arena to help you achieve in business. Like a playbook used by athletes, The Sport of Selling is a fun, simple read with actionable items and ideas...not a complicated manuscript that you have to force yourself to get through. "On the playing field, there is always an ultimate goal. A line or obstacle to cross to prove you are the best. A winner and a loser. It's the same with sales. In its simplest forms, sales is a competition. There are winners and losers. There are skilled sales reps and there are journeyman ones. Sometimes it's a team game and sometimes it's a one-person game. Our daily life and business ventures often have references to sports. Business sometimes mirrors our favorite game. The tools of