Content Strategy 101: Transform Technical Content into a Business Asset

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Content Strategy 101: Transform Technical Content into a Business Asset image
ISBN-10:

0982811845

ISBN-13:

9780982811849

Released: Sep 10, 2012
Format: Paperback, 182 pages

Description:

Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization--it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

Join the conversation at contentstrategy101.com.

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