More Money, Less Asking: A Strategic, Disciplined Approach for Effective Fundraising

Do you want to raise more money with less asking? Do you want to know how to ask for a $200,000 donation, only to get $1 million instead? Or, rather than convincing 150 people to give your organization $1,000 each, wouldn't you rather ask one person to give $150,000-and hear him say "yes"? So what makes this approach unique? The More Money, Less Asking(c) approach * Is founded on donor decision-making behavior; * Builds upon the donor's unique interests, abilities, gifts, and skills; * Presents a tried-and-true donor prioritization process so you don't waste valuable time, energy, and money on potential donors who won't help you achieve your objectives; and * Introduces a powerful planning matrix, based upon human relationships and behavior. The More Money, Less Asking Model(c) has, as its foundational theory, the Donor Decision-Making Process(c). This foundation explains the process through which every donor passes before the decision to make a gift is made. Next, we'll present a powerful way to identify and prioritize donors, because fundraising professional spend too much of their precious time, energy, and resources on donors who won't end up contributing what we had hoped for. Finally, we'll finish up with DonorPlan(c), the apex of the More Money, Less Asking Model(c). This process will help you systematically plan and implement strategies and tactics to help you achieve your fundraising targets, while improving your overall organizational performance at the same time. Once you've read and implemented these techniques, you'll wonder why you didn't learn about this in fundraising school.