Gameplan To Avoid Critical Sales & Marketing Mistakes

"Mistakes is for entrepreneurs, business owners, marketers, and anyone contemplating starting their own business," says author Bill Hughes. "I wrote this book to help anyone avoid the most common and costly mistakes in sales and marketing. And to make sure non-technical readers would be able to take advantage of the most powerful sales weapon ever invented, I brought in three bon fide experts to help with the Internet section-Aastha Verma on social networking; T. Rick Sibay on web site design and development; and Michael Hughes on search engine marketing."Readers will learn how to short-circuit the trial-and-error learning curve and take advantage of Bill's observations and experiences. In succinct and easily absorbed chapters, Bill reveals his strategies for creating memorable marketing messages, shorting sales cycles, and leveraging the Internet to make money and make everything happen faster. Mistakes ignores trivial mistakes like poor logo design or bound-to-happen mistakes like ads that don't pull. Instead, it focuses on issues that really matter and directly affect sales, expenses, and profits.