If It's Goya ...It Has to Be Good, 75 Years of History

If It's Goya It Has To Be Good 75 Years of History, tells about the passion and dedication of a family and its collaborators, and about the social and economic conditions at work during the formation of Goya Foods, from its founding in 1936. Here you will find the stories that impacted the development of the most important Hispanic food company in the United States. This is a valuable historical document, not only as family and corporate history, but also as an educational and cultural narrative. In addition, this book pays homage to the brave Hispanic immigrants who came to the United States looking for better opportunities as did Prudencio Unanue, the founder of Goya Foods. To those who, like him, bet it all when they left their country of origin in search of progress, peace and freedom. On reading this story, it will become evident that whether as members of the Goya family, as grocers or consumers, Hispanics have been the main ingredient contributing to Goya's history of success.