Store Presentation & Design No 3: Enhancing the Store Image
Description:
With over 400 full-color photos, Store Presentation and Design No. 3 presents the finest examples of store design, merchandising presentation and displays and how every element of creative retail design-- the architectural, the store layout, the fixtures, lighting and the merchandise presentation all work together to turn a selling space into a profitable selling environment, that brings customers into the store to browse and buy. The third book in a successful series, this exciting new edition of Store Presentation and Design No.3 highlights the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. The stores in this book vary in merchandise sold, target customer, price point, type of space and location.
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