Artist Development in the Music Business

Artist Development in the Music Business is a comprehensive approach to helping a musical artist become established in the music business. Artist development is pre-product development and often overlooked by aspiring artists, songwriters, musicians and performers. This book looks at items such as artist expectations, content creation (songs), content protection, lessons & coaching, management, attitude & ego, business set-up, image, legal, funding & royalties, trademarks, publishing prep, performing rights, gear & equipment, teams & collaborators, preparing for product development. That's right... all the stuff an artist should have completed before their first attempt at product development. When an artist is prepared, they are much more likely to succeed with their songwriting, performing, recording, merchandising, and touring. When an artist has completed ALL of their artist development, they are much more likely to attract collaborators and music business professionals such as record label executives, agents, managers, music attorneys, publishers, promoters, publicists and more. This book is designed for persons who have a desire to succeed in the entertainment industry: those who have grit, stamina and perseverance. It is the author's contention, that wanna-be stars will burn out as soon as they figure out that can't survive in the hardest industry in the world. If they were prepared, they would have a much better chance at success. They would see opportunities because their business structure would show them. In today's over-saturated music market, true artists love their art but also know the importance of proper music business management. Lazy wanna-be stars should get out of the way because they are clogging up the pipeline. This book is not for them. If you have talent, are creative and want to share your art with the rest of the world, this book is for you.