Without Risk There's No Reward

Bob Mayer has built a stunning edifice shaped by his own experiences as a builder, a banker, a businessman, a hotel and casino operator, and a world class real estate entrepreneur. From his modest beginnings as a day laborer amid the post-war Southern California housing boom, to his years as the region's largest developer of multifamily residential housing, Without Risk recounts a true American Dream come true. In colorful vignettes, Bob shares many of the amazing and outrageous anecdotes he has collected over his fifty years as a successful real estate developer.
Acclaimed for building some of the most luxurious properties along the Pacific Coast, Bob, in these pages, builds story upon unforgettable story to construct a personal history high-rise that will delight and astound you.
Episodes such as his high stakes negotiations with Las Vegas impresario, Steve Wynn, and Bob's account of a high flying and hilarious Mexican Hat Dance, add life and color to this inspiring testimony of one man's aspirations and achievements.
Driven by the principle that accepting and even embracing risk is essential to financial success, Bob lays out in plain-spoken detail, how he built his highly successful enterprise step-by-step. Today, Bob Mayer enjoys the widespread respect and admiration of his industry and his peers. After reading Without Risk There's No Reward, you will undoubtedly feel the same way.