Destination Branding for Small Cities

Branding is one of todays hottest and most misunderstood destination management and marketing concepts. Destination Branding for Small Cities takes readers on a fascinating journey and shows how to orchestrate a successful brand for tourism and economic development. This must-read primer demystifies branding, shows how to uncover a Destination Promise, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand. Destination Branding for Small Cities highlights:

• Why branding is important to ambitious cities
• The pitfalls in destination branding and how to avoid them
• How to define your positioning and Destination Promise
• Critical questions to test your positioning, logo and tagline
• Ways to encourage stakeholders to be champions for the brand
• How to deliver outstanding brand experiences