Diary of a Mad Businessman: A Laymen's Guide to Starting a Business from the Ground Up

Millions of individuals have dreams of starting their own business. Unfortunately, most of them will never realize this dream. A majority of the one’s who do will never achieve long-term success. Delano M. White is an individual who has reached this goal. He is now taking his lessons and helping other business owners. His first book, Diary of a Mad Businessman: A Laymen’s Guide to Starting a Business from the Ground will teach others how to do the same.The book details the struggles undertaken to open and manage a new business. The book begins years before the author actually conceived of a business concept. It discusses the foundation that future business owners must build before they can consider launching a business and continues through with lessons learned after the business opened. Diary has fifty easy-to-comprehend chapters designed to give entrepreneurs a competitive advantage. The material covers everything from selecting and replacing business partners to dealing with “rep tape” as well as how to grow from a small to medium/large business. Each chapter gives fun, heart-felt stories and ends with a 4-5 bullet point synopsis of the lesson that the reader should take away from the chapter. Chapter Highlights • Just a Twinkle in My Eye (Lessons that must be learned in other to achieve future success) • Have Something on the Side (Preparing to leave a job) • Having a Good Plan (The importance of a Business Plan) • You Must Know Who You Are to Be Successful in a Relationship (Selecting business partners) • Borrowing from Friends and Family: (Funding a Business) • Finding a New Mate: (Replacing Business Partners) • Keeping Up with the Joneses: (Creating Your Business Identity) • Cheating is a Good Thing: (Learning from the Corporations) • One in a Million, Now What? (The Business is Open, How to Plan for Success) • The Rules of the House (Establishing and Maintaining Rules) • Get Your Hands Dirty (Owner Involvement in Successful Businesses) • Your Announcements (Promoting Your New Business) • The Wrong Side of the Street (Generating Business) • The Night the Internet Went Out (Crisis Management) • We Didn’t Plan for Kids (Growth Management) • Not Quite Riding Off into the Sunset (Finding Work, Life, Business Balance)