Contented Cows Moove Faster

Workplace studies have repeatedly shown that most people could, by their own admission, contribute significantly more effort to their jobs if they really wanted to. Residing within each of us is a reservoir of effort that remains entirely under our personal control... Discretionary Effort. It dwells in the gap between what's required of us and what we're actually capable of. We call it Oomph! Good leaders at every level strive daily to get the benefit of that extra effort. Contented Cows MOOve Faster is about how they do it, and how you can do it. It is about real people with real jobs going the extra mile, and the leadership behaviors that cause them to want to do it.