Amazon's Mechanical Turk for Academics

Are you considering using Amazon's MTurk for your study? This is the book for you! Amazon's Mechanical Turk for Academics is a handy, inexpensive guide for researchers wishing to make the most out of MTurk. Kim Sheehan and Matthew Pittman walk readers through the basics of setting up a study -- from choosing a survey platform, to obtaining IRB approvals, to recruiting and paying respondents.

Praise for the book:

"The Hit Handbook is a handy 'how to' guide for social scientists seeking to acquire high quality data using Amazon's Mechanical Turk service. This thoughtful and well-written text helps researchers maximize their use of the platform while avoiding potentially critical mistakes." (Toby Hopp, University of Alabama)

Table of Contents:
1. What Is Mechanical Turk?
2. Who Are These Workers? Demographics of the MTurk Workforce
3. Motivations and Reputations
4. Requesters
5. Setting Up a Survey on MTurk
6. Ensuring Data Quality
7. Pricing Your HIT
8. IRB and Human Subjects Approval
9. Completing the Study: Accepting, Paying, Blocking, and Rejecting
10. The Ethics of MTurk
11. The Future of Research Using Crowdsourcing
MTurk Lexicon
FAQs
References
Index
About the Authors