Innovacion Estrategica Del Valor Percibido (Spanish Edition)

Strategic Value Innovation (Spanish Edition or English Edition) provides a detailed explanation as to why companies like Apple and Starbucks are continuously creating products and services that easily outsell those of their competitors. It's what author, Speaker, and Management Coach Carlos Dias calls "Divergent Strategic Thinking." This kind of thinking, says Dias, is the cornerstone of creating true value - value that results in increased sales at higher profit margins. Any manager, consultant, coach, or educator who wants to succeed in an increasingly chaotic and unpredictable world will benefit from reading this book.