Breaking Through: Creating Opportunities for America's Women and Minority-Owned Businesses

Since its publication in 2004, Breaking Through: Creating Opportunities for America's Women and Minority-Owned Businesses has become the handbook for successful diversity business development. This second edition shares the secrets of Susan Bari, one of the country's top experts on business growth through corporate supplier diversity initiatives. These programs open the purchasing process to women and minority entrepreneurs in America's most lucrative marketplace: The Fortune 1000. The opportunity is enormous, and Breaking Through provides crucial information to help any company, large or small, do business with Corporate America. Topics covered include: Understanding supplier diversity programs Obtaining and maintaining certification Marketing and networking strategies for women and minority business owners Secrets to pitching for corporate contracts The technology of working with big business Keeping the contracts you secure Susan Bari and an impressive array of corporate and entrepreneural experts provide the advice, action steps, anecdotes and insider tips to help women and minority business owners succeed beyond their wildest dreams.