E-Commerce for the Unfunded

Ever wonder what kind of Internet strategies Amazon or Yahoo! or AOL used to propel themselves to the top of the e-commerce heap? Ever wonder if there was any way to implement those strategies on the kind of shoestring budget the typical online small business has to work with? Well, if you've ever wondered, now you can find out. E-COMMERCE FOR THE UNFUNDED contains information on some of the most basic requirements for running an e-commerce business. There are Chapters covering website design, privacy policies, merchandising, marketing, publicity and public relations. Taken as a group, they might be considered a small business guide to e-commerce -- without the venture capital funding.