Switched-On Quality

Switched-On Quality breaks new ground in providing practical, hands-on assistance in dealing with one of the biggest challenges (and opportunities) of all: How to get more people to bring more of their discretionary effort to the task at hand—ensuring that customers will decide to choose your products and services rather than the other guys'. The book's premise is simple and straightforward: If what you're after is employee buy-in, then you've got some intra-organizational selling and marketing to do. The book offers practical, proven, and readily applicable guidance on how to position quality (or TQM or Six Sigma) so that people will not only be well informed about the discipline, but also aligned and energized by the prospect of its application.