See the Ozarks: The Touristic Image

Ozark tourism is booming. It's safe. It's affordable. It's within a day's drive for 50 percent of the population. And last year more than 8 million visited Branson. What brings people to the region and has kept them coming back for more than a century? Is the appeal of this fabled region the same today as it was in bygone days? Leland and Crystal Payton have searched for the essential image of this celebrated touristic magnet in yesterday's promotions, postcards, photographs, maps, and souvenirs.

More than 300 photographs of rare memorabilia, nostalgic family snapshots, travel brochures and souvenirs evoke the color and character of vacations past in this handsome new book. See The Ozarks: The Touristic Image is the first book to capture the Ozarks' distinctive vacation culture. The lively tale of how each attraction developed provides priceless insights for today's savvy traveler.