WAYMISH: Why are you making it so hard for me to give you my money?

WAYMISH means Why Are You Making It So Hard...for me to give you my money? A Waymish; is any dumb mistake made when dealing with a customer. It's the disastrous effect of one minute's lousy service which loses a customer ready and willing to spend money. One Waymish. One customer lost. All future profits gone. The book's examples make excellent staff training material.