Marketing Insights to Help Your Business Grow

Every eight seconds during an average American business day someone starts another business. To survive, each of those businesses needs some kind of a competitive edge. That edge can take many forms, but the most sustainable long-term advantage comes from developing, maintaining, and promoting a unique selling proposition or USP.

Written for the small-business marketer, this book explains major trends and how to determine their impact on your trading area, where to find the data you need to make good marketing decisions—often at little or no cost, and how you can use the internet to build your business. It offers dozens of suggestions for finding new customers and winning more of your existing customers’ future business.

• Tips for marketing in an information age

• Latest consumer trend information

• How to find and keep customers

• Pros and cons of internet marketing

• How to evaluate your trading area

• What you can learn from you customers

• Marketing success within your reach