Surviving the Digital Jungle: What Every Executive Needs to Know About eCommerce and eBusiness (Revised)

Learn about: The impact of eCommerce on the marketplace, the current and emerging technologies of eBusiness, the steps to take for Digital Business Transformation, examples of companies successfully utilizing the technologies. Besides numerous examples of successful organizations and the information technologies they are using to break previous barriers, the book also provides insight into how companies such as Boeing and Cisco have achieved competitive advantage through digital business transformation. Written for the non-technical business person, this book can be read in about 90 minutes - the length of a typical airplane flight.