Marketing to the European Laboratory: A Guide to Doing Business in Europe

A comprehensive guide for American chemical, pharmaceutical, instrument, and laboratory supply companies marketing to or manufacturing in the European Union or considering expanding operations overseas. Covers the current market, selling arrangements, packaging and quality issues, regulatory and export law, environmental and currency concerns, and other business practices of the new Europe. A detailed analysis of distribution contracts provides insight into avoiding conflict and maximizing the potential of establishing business abroad. Includes a special section on marketing to Asia. Essential reading for business development and export managers as well as any executive involved in planning or executing the globalization of the business.