Whose big idea was that? Lessons in giving from the pioneers of value-inspired philanthropy

Who better than the pioneers of value-inspired philanthropy to teach us about giving?
* In the coming years, $41 trillion in wealth will be transferred from the Greatest Generation to the Baby Boomers and on to the Boomer Echo.
* The generosity of these demographic groups will determine the fate of America s 1.5 million nonprofits.
* Using personal values to guide charitable giving forges a legacy that is measured in more than just dollars and cents.
* The founders of America s most remarkable charities teach us that value-inspired philanthropy is a reflection of donors core principles, affirming what they stand for and how they want to be remembered. Whose big idea was that? shares the history of six iconic American charities and the stories behind each founder s fateful effort to solve a problem. These pioneers of Footprint PhilanthropyTM built legacies that continue to nurture and thrive today. Their examples of courage demonstrate the enduring legacy of philanthropy inspired and guided by beliefs and values. With heartwarming stories and user-friendly guidance, award-winning author and attorney Jo Kline Cebuhar shows:
* Donors and supporters how to maximize the impact of their time, talents and treasures by identifying core values, making a giving plan and choosing causes that affirm the ethical legacy of what they stand for.
* Fundraisers and development officers how to tell the story of their nonprofit organization, focusing on why their founders did what they did and how to engage donors by matching their core values with a charity s mission and vision. Knowing what you stand for is good, sharing the message of what you stand for is better and making a giving plan that affirms what you stand for is best.