Advertising That Sells

"Advertising That Sells" is a valuable how-to manual for any business that needs to advertise. It serves as an "advertising agency" without the costly expense of hiring one. Focused on the new-age of desktop publishing, it helps level the playing field against major competition. It's packed with examples, models and actual ads from leading advertisers. The book "partners" with the person in charge of communications to maximize their professional skills. It provides a constant reference on producing the kind of marketing communications required today. Including ads, brochures, newsletters, radio scripts, promotions -- and more. For managers who demand results, here's the book that stretches budgets, sharpens images and strengthens sales. It's today's "magic bullet" for any business -- from home-based to major operations -- that need to advertise.