The Art of Creating Collectors
Released: Jul 01, 1998
Publisher: Novasearch Pub
Format: Paperback, 127 pages
Related ISBN: 9780913069493
Description:
Gallery personnel often use the term collector less precisely than it is used in this book. Clients are not "collectors", under Zella Jackson's definition, unless they leave your gallery with both an acquisition and their desire for art unfulfilled. This practical manual will assist you in creating collectors and in making these collectors "your collectors". Zella's new book takes you step by step from establishing yourself as an expert to creating private and corporate collectors. --This text refers to the paperback edition of this title
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