52 Things Every Sales Manager Needs To Know

Sales manager shouldn’t be a single job title; it requires dozens of different talents and skills to effectively stay on top of your sales team. In 52 Things Every Sales Manager Needs to Know, Carl Henry goes beyond the simple ideas many supervisors hold about their jobs, and into the tools top managers use to get the most out of their teams and themselves. In this book you find real world advice on topics that can make or break your success, like how to recruit and hire effectively, what to do about bad attitudes in your office, ways to foster cooperation with other parts of your company, and even when to let go of a poor performer. Today’s sales managers have a lot a responsibility. Chances are, most of the things you have to do to keep your office running smoothly weren’t on your job description. This book is a guide to fill in the gaps. “Remind your sales staff to look for ways to give that little bit of extra effort. Impress upon them that your reputation isn’t an abstract idea, but something that will make sales easier and put money in their pockets. Make sure they understand that they have to do the right thing-both ethically and in terms of delivery-every single time. If you can accomplish that, you’ll start to earn one reputation for service with your customers, and another for profits with your management.” -p. 23 “…Make sure your salespeople are strong in the basics, especially when they’re new. I’ve never met anyone with a degree in sales, and most of us don’t come into this industry knowing exactly what it’s about. Take the time to teach them what they need to know.” -p. 41