Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
Released: Apr 01, 2008
Publisher: Marketing Science Institute
Format: Paperback, 142 pages
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Description:
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
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