Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)

Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series) image
ISBN-10:

0965711463

ISBN-13:

9780965711463

Author(s): Russell S. Winer
Released: Dec 06, 2005
Format: Paperback, 82 pages
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Description:

Offers an overview of pricing research: measurement and scaling issues, behavioral response to price, pricing tactics, empirical research, game-theoretic models, pricing on the Internet, and directions for future research.

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