Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
Description:
Provides a summary of a well-researched field of top management concern written by a thought leader in the field of brands and brand management. Addresses the conceptualization and measurement of brand equity, brand building, brand extensions, and brand strategies and alliances.
Best prices to buy, sell, or rent ISBN 9780965711425
Frequently Asked Questions about Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
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The Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) book is in very low demand now as the rank for the book is 5,659,584 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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