Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))

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Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) image
ISBN-10:

0965711420

ISBN-13:

9780965711425

Released: Oct 01, 2002
Format: Paperback, 86 pages

Description:

Provides a summary of a well-researched field of top management concern written by a thought leader in the field of brands and brand management. Addresses the conceptualization and measurement of brand equity, brand building, brand extensions, and brand strategies and alliances.

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