20: 20 Crm
Released: Feb 12, 2002
Publisher: Purdue University Press
Format: Paperback, 143 pages
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Description:
The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.
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