Winning with the News Media : A Self-Defense Manual When You're the Story (2001 Edition)

This is America's best book on news media relations. Clarence Jones was one of the nation's most honored investigative reporters in both newspapers and TV before he wrote this book. Then he left reporting to teach people like you how to cope with reporters and editors, cameras and microphones. The new, 2001 Edition is the Seventh Printing, with 408 pages of easy-to-read and easy-to-find material. Everything you need to know to defend yourself or do a better job of selling your side of the story. Winning with the News Media is the ultimate reference for media strategy; crisis management;, interview, news conference and presentation skills; and inside information — told by an insider — on how the media operate.