Mobile Strategies: Wireless Business Models, Mvnos And the Growth of Mobile Content

Mobile Strategies explains the different business models and strategies available for businesses looking to enter the mobile sector. Starting off with a historical overview of the telecommunications business, the book explains how mobile has developed into the business it is today, what models have made money, and which ones haven't. With a straightforward, practical style, the book gives an advice on Starting an MVNO Using SMS to build revenues Selling handset ring-tones, wallpapers, and games The future of mobile media, including Mobile Music and TV Services for 3G and next generation networks Mobile marketing, advertising, and customer interactivity Convergence and Triple Play In each area, clear guidance is provided on what customers are looking for, the possibilities and limitations of the technology, effective go-to-market strategies, business models, costs, risks, and an overview of the operational requirements. All models are illustrated with case studies from companies includi