Using Mobile Messaging Applications: Sms, Ems and Mms

Using Messaging Applications is designed to be everything you need to know if you're planning to introduce any Mobile Messaging Applications this year. Both the authors have real world experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as an in-depth theoretical understanding. The guide they have written is an invaluable tool for corporate decision-making and practical implementation. The book is especially useful for the following organisations: · Retailers and corporates · Application developers · Mobile Operators · Venture capitalists and analysts "This book gives everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it." Simon Buckingham - CEO Mobile Streams It's a practical, hands-on and readable guide that gives you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness mobile to improve your business processes and communication with employees. Over 50 leading edge case studies from around the world are featured, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS). About the authors: Ajit Jaokar and Russell Buckley are among the world’s leading authorities on messaging applications and consult for a range of blue chip and specialist clients. They started collaborating at ZagMe, one of the world’s first location-based advertising channels. ZagMe ran over 1500 mobile marketing campaigns for the likes of Burger King, HMV and TopShop.