Producing and Marketing Prints: The Artist's Complete Guide to Publishing and Selling Reproductions

Everything the artist needs to know to successfully become a publisher and distributor of off-set litho prints. Producing and Marketing Prints covers all aspects of publishing including those necessary "before printing" decisions of when and what to print and who will buy, along with practical tips on how to test market the original art and how to raise money for the actual printing. The marketing section covers pricing, distribution, presentation, promotion, public relations, personal selling, shows, mail order development and the ever important follow-up. You'll also find 15 easy to use worksheets and 26 check lists with all the information geared for both the emerging as well as the professional artist.