How to Set Up Your Own Small Business: Case Studies

From Library Journal First published in 1985 by business author Fallek, this two-volume set has become a standard reference for entrepreneurs and would-be entrepreneurs alike. The new edition offers some needed additions (e.g., there's a detailed chapter on setting up a web site) and deletions (e.g., the section of self-improvement has been removed, and salesmanship is now called publicity and public relations). But Fallek still lays out the basic principles of getting into, operating, and succeeding in a small business in a simple yet comprehensive fashion. Besides discussing the usual subjects, such as buying a business or franchise, Fallek also thoroughly treats topics like site selection, advertising, personnel management, market research and sales forecasting, and calculating actual cost per product. Volume 1 groups chapters under the headings "Start-Up" and "Finance and Accounting," while Volume 2 covers marketing and sales, management and operations, and the business plan, which receives particularly detailed and well-organized treatment. The appendixes provide contact information on Small Business Administration regional offices, SCORE state offices, and various Small Business Development Centers, plus a sample partnership agreement and a sample limited liability corporation agreement. Though this book is expensive, many business collections will want to add it for its comprehensiveness.Susan C. Awe, Univ. of New Mexico Lib., Albuquerque Copyright 2002 Reed Business Information, Inc. Product description Book by Fallek, Max, Solie-Johnson, Kris