Beyond Mind Games: The Marketing Power of Psychographics
Released: Nov 01, 1991
Publisher: Amer Demographics Books
Format: Hardcover, 266 pages
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Description:
Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.
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