Beyond Mind Games: The Marketing Power of Psychographics

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Beyond Mind Games: The Marketing Power of Psychographics image
ISBN-10:

093688908X

ISBN-13:

9780936889085

Author(s): Piirto, Rebecca
Edition: First Edition
Released: Nov 01, 1991
Format: Hardcover, 266 pages
Related ISBN: 9780936889108

Description:

Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.

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