Beyond Mind Games: The Marketing Power of Psychographics
Description:
Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.
Best prices to buy, sell, or rent ISBN 9780936889085
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