1990-1991 Almanac of Consumer Markets: A Guide to Today's More Complex and Harder to Find Customers

Gathering data from the US Census Bureau, the Bureau of Labor Statistics, the National Center for Health Statistics, and other sources, the Almanac is a guide to the demographics of the American marketplace. It details many of the quantifiable factors that separate buyers from non-buyers: age, sex, household type, income, spending, assets and other variables. Because age is so central to purchasing decisions and marketing strategies, the information is broken down by age groups, and changes in the size of those groups is projected through the end of the century. The tables, charts and graphs are well produced and clearly presented. Annotation copyright Book News, Inc. Portland, Or.