Word of Mouth Advertising in the Real World

This is the 8th book by the author on various aspects of word of mouth advertising. Previous titles have examined how to stimulate word of mouth advertising, how to use it in various industries, how the Internet enhances word of mouth advertising, the role of body language in word of mouth advertising, and how to design word of mouth programs that work. This book takes an in-depth look at some 25 word of mouth programs created specifically to promote a museum exhibit and how the Internet and social media networks are changing the way word of mouth advertising actually functions.