Successful Sign Design, Number/2

"Eat here. Get gas." "Diner." "Air Cooled." In the 1940's, these were some of the missives of that moment in time. Succinct, telegraphed messages that left no doubt as to the idea being conveyed. Some of the signs were neon. Some blinked. Others undulated on white satin with gold tassel trim.
Life was simple then.
Today, in a world of a million messages and images that clutter our vision, it is not sufficient to merely state a name or an idea; it's the presentation of the thought that counts. Today, the signage design is as important as the sign message.
This book, SUCCESSFUL SIGN DESIGN /2, has compiled and cataloged some of the most compelling and dramatic sign design trends of retailers, restaurants, casinos, condominiums, banks, hotels and more. They're the best of the best - collected from the submissions of the annual design competition administered by Signs of the Times magazine. You'll find more than 350 full color photographs that illustrate the following seven categories: ground signs, fascia and wall signs, projecting signs, illuminated awnings, glass and window signs, interior signs, and architectural sign systems.
Accompanying each and every photograph is informative text describing the signs and their construction. In addition, you will find information on the artists, designers and fabricators. Today's technology has equipped the industry with new fabrics, fabrications and techniques. To reflect this, SUCCESSFUL SIGN DESIGN/2 includes a comprehensive overview of innovative methods and materials along with the standards that have become the mainstays of the business.
It is this compendium of diversity of signage that makes SUCCESSFUL SIGN DESIGN/2 an important addition to your library.