Sell Your Photographs: The Complete Marketing Strategy for the Freelancer

This is the most complete book ever to be published on how to sell photographs, a subject of compelling interest to virtually every photographer. Amateurs on every level will find it a treasure house of down-to-earth information on how to improve their photography, adopt professional attitudes, assemble portfolios, find and deal with picture buyers, build personal markets, price and protect their work, and much more. Professionals seeking new horizons - as all do - will find here a unique overview of the current photography scene and its limitless possibilities, ranging from commercial and publication channels to such artistic outlets as galleries, museums, books, and specialty magazines. Every reader will absorb the "inside story" of how picture buyers look at photographs and make their buying decisions, acquiring the insight that equips the photographer to anticipate and fulfill the needs of the marketplace. Based on Natalie Canavor's years of experience as a picture editor, teacher, and writer on photography, this is a remarkable combination of practical and theoretical instruction on assessing one's own talents and qualifications, self-editing, originating ideas and developing them, and exploring the new ways photography can be used and the new markets that can be created. Rather than a listing of names that will soon be out of date, Canavor offers an understanding of how to use the current market guides, and the techniques of market research. The important elements of the copyright law are explained as well as other aspects of law regarding privacy and liability. Sell Your Photographs adds up to a complete course in marketing photography that will change the way its readers think about photography forever.