The Art of Creating Collectors

This book provides tried and proven strategies for gallery owners, art consultants, and artists who sell their own artwork to develop collectors for a lifetime of repeat business. Strategies include effective 1) artist branding, 2) client dossiers, 3) periodic promotions, and 4) multiple personalized contacts by phone and mail with your buyers. Learn the art of relationship marketing and selling. Together these strategies set the stage for repeat business, higher sales volume, and more satisfied buyers. Devise your own Collector Development Program using these strategies and develop strong relationships with your buyers and create loyal collectors. Included in this book are templates for client dossiers, examples of successful promotions, and anecdotal stories of art sales professionals who have successfully tried the strategies in this book.