The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors

Building brands that resonate with students, faculty, staff and donors. Great brands are built on great experiences. They are based on who you really are - the Real U. Great brands resonate in the mind. They set up an echo chamber in which the brand promise reverberates with the needs and expectations that people hold for the brand...

Let this book show you how to strengthen your institution's brand.