Advancing Small Colleges (Strategies for Success in Alumini Relations, Communications, Fund Raising, Marketing, and Enrollment Management)

Fourth in series cosponsored by CASE and the Council of Independent Colleges, Advancing Small Colleges seeks to help the leaders at small colleges evaluate and improve their advancement programs. Based on a survey of CIC members, the book focuses on: leading and managing advancement operations at small colleges, the roles of presidents and trustees in advancement, fund raising and integrating marketing, the successful alumni relations office, enrollment management, and institutional advancement trends.