Relentless: The Japanese Way of Marketing
ISBN-10:
0887308058
ISBN-13:
9780887308055
Author(s): Johansson, Johny K.; Nonaka, Ikujiro
Edition: First Edition
Description:
An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems. $35,000 ad/promo.
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