Sur-Petition: Creating Value Monopolies When Everyone Else Is Merely Competing

Sur-Petition: Creating Value Monopolies When Everyone Else Is Merely Competing image
ISBN-10:

0887305431

ISBN-13:

9780887305436

Author(s): De, Bono Edward
Edition: First Edition
Released: Jan 01, 1992
Publisher: Harpercollins
Format: Hardcover, 234 pages
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Description:

A look at the vast potential of the "integral values" that surround the purchase and use of products and services suggests that business leaders create "monopolies of values" by blending into their offerings an array of attendant conveniences. $40,000 ad/promo.

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