Competing for Print's Thriving Future

The graphic communications industry is facing some very serious challenges at this time--but that doesn't mean that there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future: Understanding and Taking Advantage of Emerging Economic and Industry Forces focuses on an overall theme of the need for a new focus on positive thinking regarding the industry. In 18 chapters and 3 appendices, it addresses how printers can create their own positive future by understanding and taking advantage of the changes that are shaping the printing industry of today and tomorrow.