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Marketing Architectural and Engineering Services

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Marketing Architectural and Engineering Services image
ISBN-10:

0882758616

ISBN-13:

9780882758619

Author(s): Coxe, Weld
Edition: 1st Ed.
Released: Jan 01, 1979
Publisher: Krieger Pub. Co
Format: Hardcover, 195 pages
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Description:

This work provides guidelines covering aspects of marketing architectural and engineering services. It has a step-by-step approach on how to research prospective clients, strategies for pursuit, written and oral presentations, how to negotiate and close commissions, and advice on advertising.

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