Advertising copywriting (Grid series in advertising and journalism)

Advertising copywriting (Grid series in advertising and journalism) image
ISBN-10:

0882441590

ISBN-13:

9780882441597

Edition: 4th
Released: Jan 01, 1978
Publisher: Grid Pub. Inc
Format: Hardcover, 306 pages
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Description:

This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.

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