Persuasion and Social Movements

The authors define, describe, illustrate, and defend a theory of social movements. They deal engagingly with the life cycles of social movements and the varying sorts of leadership such movements require at various stages of their development. They describe various approaches to the study of social movements and then present six case studies: "The Authoritarian Character of the John Birch Society," "A Rhetoric of Transcendence: Pro-Life Responds to Pro-Choice," "The Panama Canal Treaties and Argument from Narrative Vision," "The Persuasive Functions of Songs," "The Persuasive Functions of Slogans," and "Obscenity and Social Protest." Pages: xiii+321; 9" x 6"